Year

2025

Crafting a Revolutionary E-Commerce Presence for Architectural Menswear

Axiom approached me to create a distinctive e-commerce experience that would set them apart in the crowded streetwear market. They needed a platform that would showcase their architectural-inspired menswear while providing a seamless shopping experience that reflected their brand philosophy of "structured minimalism."

Scope of Work

Shopify/Framer Development
Branding
Web Design
Photography

Overview

Shopify merchants often hit a revenue ceiling — not because of traffic, but because of what happens (or doesn't happen) between product discovery and checkout. Dynamatic is a Cart & Upsell Engine built to close that gap. It gives merchants 50+ customizable widgets, intelligent upsell logic, and deep personalization tools to increase both conversion rate and average order value — without needing a developer.

I designed the product end-to-end: from the merchant onboarding experience to the widget builder, analytics dashboard, and every upsell flow in between.

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"Our website conversion rate improved significantly thanks to Joseph's expertise."

Ben Harper

CTO of Axiom

"Our website conversion rate improved significantly thanks to Joseph's expertise."

Ben Harper

CTO of Axiom

Trusted by many

Trusted by many

  • Dynamatic

99+ Happy clients

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99+ Happy clients

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